Pinterest, Ripl, Periscope, Instagram, Facebook, Google+, Twitter, YouTube, Snap Chat, Tumblr, StumbleUpon… The list goes on and on, growing each and every day. But what’s the point? What’s it all for?
Social media can be daunting, definitely, but it doesn’t have to be. Here are six ways to make the most of effective social media marketing.
- Create great content, most importantly. Content that helps someone is far superior to content that sells. In a super saturated world, people are bombarded with content all day long. A great majority of it, is crap. Plain and simple. Just because someone sees your content, doesn’t mean they’re going to click through – so, in order to get them to click through, you need compelling “blurbs”, but when they do click through, make sure the content is actually helpful to them.
- Visuals are King! Text just doesn’t do it, anymore. You need eye catching graphics and/or video. Get comfortable in front of your video camera, and get super friendly with an image processing program. I use Photoshop 95% of the time, but Canva is awesome and there are a ton of other image creating services out there!
- Know Your Time Zones – If you’re marketing mostly to people in your neck of the woods, keep in mind that morning and evening, people are more likely to be on mobile devices, keep your graphics simple and readable on small screens, but during the day, people are more likely to be at their desks, use that time to create more intricate graphics, with more information. Adjust according to your demographic.
- Foster relationships: Social media is not a short term solution, building relationships with people, helping them to spread their content, answering questions, being helpful, all of that goes toward building relationships and if what you’re offering is a legitimate solution to a problem they’re having, they’re more likely to buy from you because they know and trust you. Which, in the end leads to repeat sales.
- Don’t Be Afraid to Be ‘You’. I curse, I drink a lot of wine, I’m loud, I’m a musician, I love loud music and loud people and laughter is my favorite medicine. By being real in your social media posts, you allow your tribe to find you much more easily.
- Automate! You can’t be locked to your desk 24/7. Use tools to make automation easier. Schedule blog posts, use Tweetdeck to schedule tweets, Hootsuite to schedule most of your posts, Facebook’s scheduling feature, etc. CoSchedule is a great tool, but it’s a little bit pricier.
There are a couple of jumping off spots – if you’d like more ideas, sign up for my newsletter and get a free copy of my book, Social Media Strategy.